Resilience by Design with Paige Wiese: Turning Setbacks into Strategy In this episode, host Lorie Jones sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to explore the power of resilience and the courage it takes to forge your own path. Paige shares her unconventional journey from aspiring architect to entrepreneur, detailing…
Digital Asset Transfer, AI Ownership, and Cleaning Up Your Tech Stack with Paige Wiese Jared Johnson sits down with Paige Wiese, founder of Tree Ring Digital, a 16-year full-service digital marketing and web agency, to unpack the part of buying or selling a business that almost nobody plans for: digital asset transfer. Paige explains why…
When businesses search for digital asset solutions, they often find Digital Asset Management tools like Brandfolder, Bynder, and ResourceSpace. These platforms are valuable for organizing creative files, but they do not protect your digital presence or infrastructure. Digital Asset Protection is a completely different solution that addresses a completely different problem. One manages your files.…
The purchase agreement is signed. Legal documents are in order. Financial statements are clean. Due diligence begins. Then the buyer asks a simple question: Who owns your website? You reach out to the person who built it five years ago. They left the company two years ago. The domain is registered under their personal name.…
You have a password manager. All your logins are stored. Two-factor authentication is enabled. Your systems are secure. Then you try to transfer your domain to a new registrar. The domain is registered under your former web developer’s name. The registrar account uses their business email. The credit card on file expired two years ago.…
Your business has a continuity plan. IT has protocols for disaster recovery. Your data is backed up. Your team knows what to do if the network goes down. Then your marketing director leaves. She was the only one with admin access to Google Ads. The account is tied to her personal email. Two-factor authentication goes…
You’re preparing to sell your business. Financials are clean. Legal documents are organized. Your operations are running smoothly. Then due diligence begins. The buyer asks for access to your website hosting account. You reach out to the person who set it up three years ago. They left the company six months ago, and the login…
From Freelance to 16-Person Team Host Troy Trewin interviews Paige Wiese, founder of Tree Ring Digital, about her journey from a post-GFC freelancer to leading a 16-person digital marketing agency. Wiese details the company’s rapid growth, including its doubling during the pandemic, and how it has remained resilient through recent challenges. The discussion offers valuable…
Most businesses wait until mid-year to realize digital asset management is not in the budget. By then, they are juggling multiple acquisitions with no infrastructure in place to support them. If you are acquiring two to ten businesses annually, you cannot afford to play catch-up. Digital asset strategy needs to happen before the ink dries…
Three locations. Eight weeks of chaos. $47,000 in lost revenue. A home services company had expanded successfully to three cities. Each location operated independently with its own website, social media presence, and local marketing. Everything seemed fine until a former marketing contractor decided to stop responding to emails. That’s when they discovered the contractor controlled…
The Wrong Partner Cost Them $31,000 A private equity firm hired what seemed like a qualified agency to handle digital assets for their portfolio companies. Six months later, they discovered the agency had set up everything under their own business accounts instead of transferring ownership to the actual companies. When the relationship ended, the PE…
The CFO stared at the emergency invoice: $47,000 in legal fees to recover a domain name that should have cost $12 to renew. The acquisition had been perfect on paper, but nobody asked who actually controlled the target company’s digital assets. Three weeks of delays, emergency legal intervention, and a buyer threatening to walk away…
