Grow My Accounting Practice Podcast

Paige Wiese: How to Become an Authority as a Finance Professional.

Paige Wiese: How To Become an Authority as a Finance Professional

Transcipt

Oh, I got some juicy news for you. Profit First App version 2.0 is here with an enhanced user experience and video guidance throughout. And now be even more confident in your Profit First implementation. Plus listeners who work with a certified profit first professional, get extra benefits. Check it out now at www.profitfirstapp.com.

The day right here, right now. This is the moment that you will finally say, I’m growing my accounting practice, and here gonna discover exactly right here, right now, I’m the Grow My Accounting Practice podcast. Welcome back everyone. I’m Ron Saher and co-founder of Profit First Professionals. And I’m Liz Spor.

A guide here at Profit First Professionals. And I’m missing one word, Mike. I said that you’re gonna learn exactly if I say exactly how here on the podcast. I’m also the author of [00:01:00] Profit First in a brand new book called The Money Habit. You’re listening to Gmap that stands for Grow My Accounting Practice.

So welcome to accountants, bookkeepers, coaches. We are here to serve you. Oh, we, Ron Kenobi has an insider access hit for you. I got a Gmap Now task. We also have an extraordinary guest joining us. We’re gonna talk about how to lead through strategic website design and digital marketing and all that stuff.

That most accounts and bookkeepers are missing out on. Don’t forget to review and subscribe to Grow my Accounting Practice podcast, and your feedback is greatly appreciated. This episode is brought to you by your cyber team. Chris Burns, they run our cybersecurity guys over here. It’s much more than just the, the technical aspects of plugging things in and making sure that you’re protected and don’t get that, those spamming things.

These guys also make sure that your insurance is up to date, your policies, the fine lines, because that is really what’s most important when you’re working with cyber security. Yes, having the technology, but if you do get. Attacked or violated whatever it happens to be. If your [00:02:00] insurance and the the little stuff, you’re not doing, everything that the insurance is telling you to do, you’re not gonna get that insurance money.

Yeah. No, you’re busted. Yeah, it’s not happening. It’s funny when Mike said one word, you know what? Instantly I thought about my very first podcast. I sent both of you, Mike and Liz, a copy. My very first podcast when I was a guest and I was one word Ron, and it was our ninth episode, so that was my first one.

Number nine, I know I forgot to, I, I forgot to respond. I looked at that and I was like, oh, look at Baby Ron baby, baby Ron baby, baby Mike. I’m not even, you know, baby Mike. But now we’re way over 500 now. You know, and that’s unbelievable. The consistency, right? That’s the consistency that we’re talking about here, is if you’re gonna do something, do it consistently and do it the best of your ability.

Right? Yeah, buddy. Let’s get to the business at hand. We’re gonna talk about digital marketing website design. You [00:03:00] know, things have changed so radically in the last, well, since the internet was started by Al Gore. In, uh, 1994, um, and a lot of businesses are still running the old fashioned way, and that’s not the way to do it.

Paige Weiss is joining us. Paige Weiss is, uh, Weis, I’m sorry. Paige Weis is the founder and CEO of Tree Ring Digital, a Denver based marketing agency that helps businesses nationwide growth through strategic websites and digital marketing. With 16 years of ex industry experience, she developed a proprietary digital asset management service to help companies protect their data brand and legacy.

Paige, we welcome to our show. Thank you so much. I can tell we’re gonna have fun today. This is gonna be good. Yeah, yeah. Buckle up. Buckle up Paige. That’s all we’re gonna say. She’s ready ’cause she’s a trail runner so she’s like, can handle any terrain and our terrain’s a little rocky today. Yeah. We have video problems with Ron.

Audio with me. Liz, something’s coming. So there’s always problems with Liz. Always, always. So Paige, I was just thinking about [00:04:00] website design and, and, uh, going to some vendors I’m considering for stuff and I, I just noticed it feels like it’s still 1996. You see the under construction emoticon moving around.

Oh, why are people putting kind of their websites, which I think is the most important part of their marketing. Why are they putting it secondary? Why are people not considering modernizing? Right now, it’s a great question. I feel that a lot of client, like businesses and whatnot are just kind of like not sure what to do, where to be putting the money, or they think that the money should be more spent in operations or hiring more team or, you know, whatever that looks like, doling down on something and.

They really, and, and like an economy, like right now, should be putting it all into their marketing and their web and how they’re getting found. And you know, what that looks like, especially to your point, we’ve got, you know, more savvy consumers now also. And so they’re out there looking and when they’re trying to decide should we use this company or that company, they don’t really wanna be going to a website that’s still outdated.

Because it starts to make people [00:05:00] question it, especially in like the accounting space of like, are they staying current on the tax codes? Are they staying current on the software? Are they staying current on the right versions of what I’m trying to do? Are they using best practices? And so I really believe that the website and just your digital presence in general really starts to reflect where are you at and how are you operating your business in kind of a silent way that the consumers are starting to catch up on.

But I can’t say, you know, the business owners are, they’re really like, oh, well, we’ll do that next year. Yeah, you’re absolutely 100% right, because when, you know, we do our pre-call planning and when we’re, we’re taking a look at, you know, the firms that we’re looking to enroll as members, one of the first things I can tell is whether or not they’re antiquated.

Or if they’re, they’re, they’re modern now. I get the modernization, you know, having a nice, great up-to-date website. But what, what is the consumer actually looking for these days? Mike mentioned, you know, the nineties I’m sure we’re the same thing people were buying in the nineties, or their acumen of what they’re evaluating based on a website is different.

What [00:06:00] are people looking for these days? These days people are looking for, on websites more of like the trust and authority signals and like what is that that is showing, or do you understand my niche? Do you understand what this looks like as far as my specific problem? Um, I know for example, when I was, you know, looking at accountants, for me it was.

Have you ever handled like 2, 3, 4, 5 businesses? How do we do this and make sure we’re not passing, you know, money just around businesses and then, you know, raising flags someplace else, but how do we keep these things separate? And I really found like a lot of ’em were like, oh no, I mean, I know how to handle one, but you know, as we start to get 2, 3, 4.

In here, you might wanna go to a different company or a larger company or whatever that looks like. And so, you know, when you really can identify what is it that helps you stand out or what is that sector, you know, residential real estate compared to, um, commercial real estate or two very, very different thing.

Investment, you know, from when it comes to accounting and how that stuff is handled and [00:07:00] you know, so anytime you can start to really show that, yes, I know what your issue is and your pain point is, and this is how we’re going to address it. That’s really what they’re looking for compared to just, oh, look, they’re an accountant.

Let’s go ahead and hire them. You know, any type of certifications you can put on there too, associations that you’re a part of to really help more of those trust signals as well. And then finally reviews. You know, I mean, that’s the other, not necessarily testimonials on your. Site as much as reviews online, even just, you know, personal reviews.

How are you getting those referrals? What are your, um, you know, clients, are you talking Google reviews, like that kind of Google reviews stuff or? Right. Both Google reviews and then just like the trusted, you know, like referral partner reviews, if you will too. When someone says, Hey. Go use, you know, like a strategic partner might even be, hey, you know, here’s um, a business advisor who’s saying, go use this person for your accounting.

It’s gonna come with a lot of weight, but they still need to see a website that represents what they’re saying when they show up. So, you know, it really is a full circle when it comes to it all. [00:08:00] Some of the foundational pieces. I love that you mentioned certifications, reviews, testimonials. When, um, we’re talking with our members about this, I, I’m a big video fan for, for, for them to sort of show themselves there.

What are your thoughts on video and websites and sort of. Being able to say, hi, I am Liz. Trust me. What do you think? What are your thoughts on videos? Yeah, videos. That’s gonna be a great video. Trust me, we got that video. Nailed it. You don’t have it yet now? No videos have come a long way. You know, I think there was a while where.

Yes, no. Are people really watching ’em? What does that look like? But video can be used in so many ways now, and yes, it really does help you stand out a bit more, builds a personal touch, allows them to get to see who you are compared to just another like. Content heavy website that they have to decide if they wanna read or not before may, you know, doing business with you.

And you [00:09:00] know, sometimes it’s a way we can cut through some of the clutter, you know, instead of spending a bunch of time on phone calls of pre-consultation, you know, vetting if you will. Only to find out it wasn’t a good fit. Sometimes the video can help with that. You know, Hey, I like their personality, or, I like that they’re a straight shooter.

I like this. I like that that person who calls. Then after seeing some of that is probably gonna be a much better ideal client for you than someone who’s trying to decide through their website content, like, is this a fit? Do I even understand? Are they talking well over me as far as, you know, technical jargon compared to, so I think it can do a lot for you on video.

Is there some. Must have things when it comes to our website. You talked about trusted authority signals, but, uh, is there some standard, like you have to have an about us page or make sure you have your phone number? Like, like there are some things that you cannot pass on. You know? Yeah. I always tell clients if we’re gonna build a site, we’re really not gonna build much less than a five page website.

You know, the home about one or two service pages, a contact page. Uh, sometimes we’ll do a request, [00:10:00] a quote instead of a contact page, or, I mean, in addition to really kind of looking at what that looks like, but how do we get, you know, kind of five pages out of that one, it’s better for your SEO value than just trying to put together a one page site, but two.

When you show up to a website and you only see one page and it just keeps scrolling you down lower and lower on the page, depending on what like menu item you click. At the end of the day, you are not a trusted advisor. If you can’t talk more about your business than one page worth of content. Mm-hmm.

People aren’t going to think that you’re the authority in that space. Right. And so we really should be putting more pages to it and that’s where we work with clients. Even on like specific service pages. Don’t just stop at accounting services, but really get. In the dropdown menu, all of the different services and ways that you work with them, because that’s what they wanna know.

I get you can do this, but can you do bookkeeping? Can you do, um, you know, some of the random taxes that we have? Can you handle this piece? And so when you can really break [00:11:00] down into like payroll. Great. This is more of a full service firm for me. Or, oh, no, all I need is payroll. And that’s a, you know, something they do over here.

Maybe let me give them a call. So I really think the more that you can for SEO and authority, uh, the better you can be. But that would be one of the big must haves. So, so, so, um, okay. So now well say we’re, we don’t have the niche specialization, but we’re going to be going after it. Um, how do we start to build.

You know ourselves as the authority is there, are there action steps to take? Are we interviewing customers? I mean, you know, how do we pull this stuff out of us? Or how do you pull this stuff outta us, basically? I think that’s the better question, is how do we pull it out, right? I mean, we do. Site writing and content for our, uh, clients.

And a lot of times we get the pushback of, oh, no, no, I’m gonna write it. Don’t worry about it. I’m an expert in this. I, I’ll write, I’ll write, I have an English degree, whatever it looks like. Right. Um, lawyers, we say those authors, oops. Right. Yeah. [00:12:00] They all wanna write it and at the end of the day, it’s like.

No, what we want is to have someone ask you those questions and pull that information out of you in that authentic, genuine way instead of sitting down in front of a computer yourself and trying to be like, how do I make myself sound amazing? How do I talk about everything? I know I don’t wanna do that.

The more that we can have that genuine conversation, we really start to get to that part and that authentic piece of, of a lot better. And so we really do like to try and help our clients through that phase and. Say, Nope, we’re gonna take this on. And it goes quicker. Everyone just kind of gets in front of their computer and gets writer’s block, and then it’s like another three months before we see content.

Content still king, meaning I gotta have a blog or some other form of content on my website to be relevant. It is more now than ever, really. And the content is king more than you could. Ever think about. And the reason is, yes, it’s always held good weight in SEO and content can come in a variety of [00:13:00] ways.

It doesn’t just have to be written content. Content can be your social content. Content can be your videos as you talked about. Content can be your podcast. So there’s content in a lot of different ways instead of just. A blog, right? So I’ll put that out there first. But second, when you start doing, um, like searches now on Google and the AI section, you start to realize what it is, is it’s pulling content snippets.

So people are no longer going through the search results. They’re looking at that answer. But there’s usually about four or five, six different links that are pulling that and compiling that together. So if you are writing the content to help show up in those areas, whether it be through your blog, through your service, through whatever, then yes, you are gonna start to have a better spot.

When people are like, well, how do we do AI now? Or like, how do we do SEO with AI coming into it? And more than ever, we have to be putting a really, really strong content strategy there. And then from there it goes into, like I said, the other social [00:14:00] triggers and podcasts and, um, press releases, whatever that looks like to help get more and more of that content out there.

Is more better? Meaning should I be on every single social media channel or should I just focus on one? You said at the beginning of the show, consistency, right? Just wherever you’re gonna be, that’s consistent. If you think that you can be in, you know, blogging consistently as well as um, you know, making sure you’ve got some good social content on, let’s just say LinkedIn.

Great, do it. Uh, but don’t overextend yourself. Don’t bite off more than you can chew and don’t start and then halfway through be like, this is too much, and stop. It doesn’t look good either. So, you know, you really said it best at the beginning is the consistency is always more important. If you don’t have time to blog, don’t even put it on your site.

It does not look good for it to say 2020. As your last blog post, like, just take it off. Let’s release. I know you’re giving them a reason not to hire you, right? Yeah. Promise you COVID will end one day. Right. But also, but also this goes [00:15:00] back to your suggestion of, uh, reviews on Google. Right, and, and, and so, you know, yes, I can, I can envision one of, you know, a listener, uh, coming up with an exercise, getting a bunch of Google reviews, you know, really nice having, you know, 10 15 doing it there, and then not doing it for three years.

It, it looks really, really bad. And it does. It’s like, are they still in business? Are they as busy as they used to be? What’s going on? So, you know, like, again, there’s so many of these little non like verbal cues, if you will, that are out there within the digital space that consumers look at as far as why haven’t they had a new review in the last, you know, two years?

Do people think they’re still a good business? And Google does the same thing. Well, if you haven’t had a review in two business or two years. Let’s go ahead and drop your page rank a little bit. You know, so, because they’re picking up on the same thing the consumers are picking up on, so that consistency, but they also don’t wanna see that you had.

You know, let’s catch up. Let’s go get 20 of ’em today and hope that that works. You really [00:16:00] have to work those reviews into your process and that stuff we work with clients through is, you know, how do we make it just another part of the task? You know, when you’re wrapping up working with, we have a task every kind of 3, 4, 5 months after working with a marketing client, reach out and ask for review.

We don’t do it the first day we start marketing. We don’t do it when they’re like, Hey, we’re gonna try something different now, like in the middle, right? So, but it’s in our process where it’s like, Hey, if things are going really good, let’s reach out and get a review. What about ai? It seems like the easy way to write a blog is just tell AI to do it, but I also presume everybody’s doing that and it maybe diminishes the value.

Should I use AI to create my content? I think there’s a mix, right? There’s tools out there that’ll help you and do a better job of what are people searching for and looking for, and how do I write content around that? Uh, ai, you know, will help a little bit, but really you wanna get to the nitty gritty of what are, like the tools and the searches, uh, tools and whatnot telling you about.

Hey, they are looking for answers to this specific question. So that [00:17:00] would be one way. And then, you know, I think it’s helpful to really make sure, especially when we’re talking about authority, it has to be what you think on the topic. My beliefs on SEO are different than other marketers. There’s a reason a company is gonna hire us to do that.

How we build websites is different than other companies. So if you just go to AI and type in, you know, write a blog that talks about why we should be using WordPress and. Post it? No. Why do you want to be using it or, you know, as an accountant, like, why do you want to be using QuickBooks over this other tool?

Or why should you have it with, you know, you as a vendor instead of in-house or whatever that looks like. That’s what they want to see. That’s what’s really gonna help. And when you start to have new, fresh content that’s different than what everyone else is putting out there because they’re using ai, then they are gonna start to go, okay, this is more genuine, authentic, let’s get a little more out of it.

I could see an awesome, um, section of a website where, you know, big in the accounting world, [00:18:00] uh, these days is their technology stack, right? Uh, they’ll have their technology stack, but they don’t explain. Their technology stacked. They just said what it is, not the reasons why they’re using it. So I could see that would be a really cool thing.

Hey, the reason we’re using QuickBooks online is X-Y-Z-P-D-Q. The reason why we’re using this, this, this, the reason we’re using people, process your cyber team, you know, the, these various different partners and give them the the, because I like that. When you see that often too, uh, like even just like someone talking about their competitor, right?

Like, why would you use us over this company? And so you can, you know, almost do the same. Because back to what we were talking about with some of the AI search results is that’s what people are asking. Why should I be using QuickBooks online for blank industry? Why should I be using, you know, different tools?

So when you start hitting on those topics, even as we were talking about niche. That is gonna get your target audience directly to you so much faster than just what is [00:19:00] QuickBooks online or why do I need it? Right? Like that’s been done a lot. But I like, you know, what you were saying is, but from the owner’s side, why do I use this in my accounting practice and firm, and why do I believe so strongly in these sets of tools?

Because when you wrap it back into the question that people are asking. That’s what’s gonna get the better result in the search engines, not your service page on, you know, we offer QuickBooks Online Accounting services. It’s gonna be the blog topics that are answering the questions that are gonna do a better job for you.

So anytime you can start creating that content, it will help you more. And then yeah, niche into it even more. Right? Double it down, right? You write one blog post and then have another one on a specific niche that you’re in the same exact topic. I talk about that a lot of, of using all content, almost like a Swiss Army knife.

So if you have a blog, you can turn it into 10 posts, you can turn it into a couple videos, you can turn it into a podcast, whatever. What are your thoughts on distribution of content? Uh, consistency. We already got, I love that you [00:20:00] said niching. Uh, what are, what are, what’s some of the foundational strategy pieces for getting content out?

S foundational, you know, I am a big believer and it just kind of goes to how much time you have and what your team looks like. Mm-hmm. I still am, like we manually post content to make sure we’re getting the right juice outta the search engines. We make sure that we are the ones coding the blog into the HTML format to get the heading tags and everything that we need for.

So, you know, while yes, there are tools out there and organizations can be using those, it’s really, you know, like. How deep do you wanna go and really get, I always call it like the juice out of it. Mm-hmm. So, you know, that’s again, the consistency as far as if you can’t post to every single platform, but you have that kind of content, then maybe, you know, get the, uh, manual posting and the juice that you’re gonna get from there.

The same thing, the manual commenting, the manual liking all of that goes a lot further. And then, you know. Taking it from your website and manually sharing it over to your social is [00:21:00] gonna be a better way to distribute it than just hooking it up, that as soon as you post it, it automatically links to your social platform.

So, you know, but I understand that’s unattainable for a lot of, you know, businesses, smaller businesses, whatever. So, you know, I do know tools can be used and I think, you know, at times that makes sense. Sometimes the scheduling component of that. But oftentimes going straight to the source. Then using Facebook scheduling, using WordPress, scheduling, whatever that looks like will be a lot better for you than necessarily trying to go through hoot, sweet Buffer, whatever those look like.

Uh oh, you’re making me really sweaty, Paige. I’m actually gonna throw up a little bit. Really, this whole thing, I’m like, I’m firing myself. When working with, um, marketing professionals like yourself, what, what are some, what are some good ways to go about approaching folks like you and what are some smart questions that you know, somebody who has been burnt, maybe quote unquote, um, in the past before, and hesitant in spending.

[00:22:00] Yeah. I think really making sure you’re understanding what is the goal, what’s the expectation, and how are they tracking, what are they actually providing you to show you proof. And because leads, you know, obviously is how we’re all trying to measure. SEO really isn’t a measurement of leads though, or you know.

Hey, I want a beautiful website, but if it’s not converting, I don’t care how beautiful the site is, right? So it really is like, what are we actually looking at if we’re going to engage in a relationship to know is this working or not working? And when we can get to the root of that, then you know that you’ve got a company that can def, you know, defend and stand behind and willing to work with you through that.

And that’s another piece. You know, like with True Ring Digital, we sit there and we do both sides, the marketing and the web. And the reason that that works so well for our clients is it allows us to come in and go, Hey, your marketing is great. We’ve got you, you know, ranking really well, or your Google ads have a great conversion rate.

All of these things. Your website’s not, that’s where we’re losing the lead. And I can pinpoint where exactly on your site you, we are. So instead of [00:23:00] scrapping the whole site, let’s go focus on the page that we’re losing them on and see what we can do to keep fine tuning that user experience. And that’s what we see with a lot of, um, other, you know, firms is just, they’re only focused and isolated on one section or they’re not providing all of the reporting and analytics to really be able to show you, is this working or not working?

Awesome. Wow. Wow. Uh, we gotta wrap things up. Where can our listeners go to get more information, engage you for services, all that stuff? Yeah. Perfect. Yeah, they can follow, uh, me on LinkedIn at page lease, and then visit our website@trueanddigital.com. And then we also have a digital asset brand protection checklist if they can download@trueringdigital.com slash profit first.

Oh, there you go. Wonderful. Yeah, that’ll be in the show notes, everybody. So you can, uh, you know, uh, click on that, download it. But definitely reach out to Paige and, uh, oh, for sure. Seek advice. Good stuff. We thank, thanks for joining us today. Thank you so much. It was fun. Yeah. We’re gonna do [00:24:00] an over or review of what we learned.

We have an insider access GM now task. You have that trippy question for us first. I do, I do. I sure do. I sure do. Um, so. We read a book a while ago, Mike, you didn’t love this book, but it was, uh, in it sort of the punchline was, here it is on a bumper sticker. It was by Keith Cunningham, the Road Less Stupid.

And so the today’s quote is about sort of your, your, your bumper sticker quotes. What’s your favorite quotation? Do you have sort of a motto, acc credo, or a favorite quote? Yeah. Yeah. It’s, it’s hands down. Be yourself, everyone else is already taken. Nice. It’s attributed to Oscar Wilde to have right on the wall back here.

Nice. Awesome. Mr. Shar. Uh, mis is the only mindset of any value. Lou Holtz, oh, that’s a good one. That’s a bu sticker my quote’s a lot longer. Oh, what’s your quote? My quote is to, to, in order to be a true success, whether that’s in, in, as a person, a, wi, anything, anything, [00:25:00] all you gotta do is do what you say you’re going to do by when you say you’re going to do it it and do it 3% better than expectations you do that, you will be a rock star in everything.

I should have guessed it. I was gonna, I knew that one. I knew that for you. Yeah. Mine is, uh, uh, Maya Angelou. People won’t remember what you said, but they will remember how they made, how you made them feel, and they always, I love, I love that one. So. Okay. Thanks. Nice. Well, and to our listeners, when you rate and review the show, we’d be honored.

It’d really help us out if you could do that. So do that right now on your favorite pod catcher. Share your quote, share what you thought about Page. Page, Lisa’s share also. We’d love it. Okay. Um, let’s recap what we learned from page. Liz, you wanna start us off? Well, yeah, I mean, like I said, I got a little, I got a little, uh, sweaty as she was talking.

Uh, one of the things that I really will, will stick with me was the man, the idea of the manual posting and the manual crap. And I was like, oh boy. Uh uh. But I like that. I mean, time to get [00:26:00] interns. Maybe I know. Um, but I love, I love that she said, you know, she doubled down on consistency again, but it’s really the, the power of how she sees doing things manually ranks.

SEO ranks us higher on SEO. So just stuff like that that I thought was interesting. Um, and then I also love the get interviewed, um, let someone pull the story out of you as opposed to trying to get it out of your head yourself. I like that. How about you, Ron? I, I got a couple of things, but, um, I, I like how to generate that additional SEO by answering the questions people are asking, right?

Mm-hmm. You know, um, I also like the fact that your website should demonstrate trust in your authority. Really like that because how are you people all, everybody who’s listening to me pretty much is a trusted advisor. You’re accountant, you’re a bookkeeper, you’re a coach, you’re already trusted advisors.

What I’ve learned is people wanna work with the authority. They wanna work with somebody that’s going to be able [00:27:00] to tell them what to do from a point windshield approach that has been there and done that. We need to work with the authority. That’s a level up than the trusted advisor. Yeah, I’ll.

Piggyback on Ron Cheryl. I like to trust authority signals and she kinda bullet pointed some of the things, shocking how many people don’t have reviews and testimonials and so forth. Um, she opened up by saying people don’t know where to put their money. When I asked why are so many websites outdated?

And what’s funny, I think we all can just see our own behavior. How many websites do you go to every single day to evaluate a business? And if you do that often, that means you’re. Prospects are doing that often and evaluating you the same way. So you need to put your money there. Um, and what I was surprised is content is king more than ever.

I didn’t expect her to say that. Yeah, uh, I thought it was shifting, so that was really a big aha for me. Alright, we wanna learn from you, our listeners, what your ahas were too. So do that in the rating and reviews. Ron, you got that dangerous weapon, now you have a [00:28:00] holder for it on your wall. Look at that.

Look at that. You can still, yeah. I don’t have the actual blade in it though. Okay. It’s bladeless. Where’s the blade go? It’s, it’s being refurbished. Oh. In the Jedi shop. Where do you, where does that go? It’s great. Galaxy far, far away. Uh, Ron, what’s your insider access? Alright, guys, uh, let’s see here. Uh, I got a couple, um, you know, we just had our quarterly meeting and one of the things that we, we didn’t do it this time, but we often do it, and I think everybody should do this or at least think about it and ask yourself this, what is the business that will put you out of business?

And then how do we create that business? Think about that guys, right? You’re all worried about a competition. We’re worried about competition. So why not go through an exercise with your staff in creating the ultimate business that will put you out of business, that would take all your customers, take all your business.

What does that look like and how about you create it? [00:29:00] Yeah. It’s funny, when we had our, uh, I had my forensics business. We, we called it Utopia Corp, was that exercise you build a competing business. We actually deployed some of the strategies and then sold it six months later. To Robert H International because of some of the, the things we did Nice.

Particularly focusing on a narrow niche, surprise, surprise, mm-hmm. Of defense because it was not, um, accessed much then. That was great. Ron. Um, I want to give you the GM N Task One task. If you do this, this will transform your business, Julian, on a Do. It’s an awareness. Uh, SEO. I say is dead and that’s, that’s like saying God is dead.

One of the Times Magazine do that. I’m not saying SEO is dead, but there is something coming. It’s called I AI SO, which is artificial Intelligence search optimization, and it is different than traditional SEO. You gotta get on top of it. The only awareness I have is. You’ve got to write content that is significant because the ai SO is depending on that.

So the strategy is the same. The platform delivering it is different. Wow. [00:30:00] Awesome. Mike, thank you. And thank you listeners. Thank you Paige. What a great episode. Guys. Don’t forget to review and subscribe to Grow My Accounting Practice podcast. And don’t forget to reach out to Paige and see how she can help you with your marketing.

Right. It was awesome. Liz, what else do they need to do? Oh, well, I think if anyone’s interested in learning more about becoming a Profit first professional, they should head to our beautiful, really well functioning, modernized, super amazing website, authoritative. They click on, have a discovery call. You can have a call with me.

You can have a call with Ron and we’ll share a little bit more about what it means to be a Profit First professional, what membership looks like. We’d love to chat with you. It’s a refundable deposit, but we’d love to, to hang out and learn more about what challenges you and what, uh, inspires you. Www profit first professionals.com.

Thanks everybody. Have a great day.